Hard product

The physical, bolted-in elements of a premium cabin: the seat, the bed, the door, the screen, the storage. Hard product changes only at refit, which makes it the reliable half of any cabin review — a great seat flies every day; a great crew does not. When we compare carriers on a corridor, hard product per specific aircraft is the backbone of the comparison, with soft product as the tiebreaker. The vocabulary matters because marketing blurs it deliberately.